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HAYLO

21.6% of Europe's trucks drive home empty.

In fragmented markets like Greece, the figure is closer to a third. That is billions of euros of wasted capacity, every year. HAYLO exists to fill it.

THE WASTE WE MONETISE

From empty to earning.

Free TMS. Fair marketplace. No empty miles.

$544B1
the European road-freight market in 2026.
21.6%2
of all EU truck-kilometres run completely empty.
30–35%3
estimated empty running in fragmented markets like Greece.
€4.6B4
the Greek road-freight market, across ~32,000 operators, none above 5% share.
  1. 1. Mordor Intelligence, “Europe Road Freight Transport Market”, 2026 — USD 544.23bn.
  2. 2. Eurostat, “Road freight transport by journey characteristics” (empty running), 2024 — 21.6% of EU road-freight vehicle-km run empty.
  3. 3. Eurostat, “Road freight transport by journey characteristics” (empty running), 2024 — Greece 34.4% of vehicle-km empty (EU average 21.6%).
  4. 4. IBISWorld, “Freight Road Transport in Greece”, 2026 — market size €4.6bn; 32,159 operators; no firm above 5% share.

How it works: one illustrative round trip.

Without HAYLOWith HAYLO
Outbound: Athens → Kalamata€450.00€450.00
Return: Kalamata → Athens€0.00 (empty)€280.00 (backhaul load)
Truck revenue (round trip)€450.00€730.00
Cost to return-leg shipper—€280.00 (38% discount)
Platform commission (10%)—€28.00
The truck owner earns €280 on a trip he was making empty. The cargo company saves 38%. The platform earns €28 for matching supply to demand that did not exist before.

Why now.

  • Digital readiness

    Greek drivers are on the phone now — tool adoption is no longer the barrier.

  • EU regulatory tailwinds

    The Green Deal, ETS expansion to road transport, and Scope 3 reporting all push toward fewer empty kilometres.

  • Post-pandemic awareness

    Logistics moved to centre stage; wasted capacity is now visible.

  • A market vacuum

    Enterprise-focused players target large firms; the Greek SME hauler was left without tools.

Regulatory frameworks: the European Green Deal; ETS II (road-transport fuels, from 2027). The synthesis of forces is HAYLO’s own analysis.

Fewer empty miles. Lower Scope 3.

Reducing empty kilometres is a measurable emissions reduction — for the shipper and the sector. No greenwashing: fewer empty runs means less fuel per tonne-kilometre.

The return that ran empty now pays.

See how the marketplace matches supply to demand — at 10%.

See HAYLO Market →Talk to the team →